Superbike racer SBK Generations will prosper as it has no competition this year, says the game's developer Milestone.
Rival Capcom usually releases a fresh instalment in its licensed Moto GP series each year, but has confirmed to MCV it is not doing so in 2012.
That means SBK is the only boxed biking game out this year.
As a Top 10 franchise, we are confident that SBK Generations will perform very strongly at retail,” Milestone's marketing manager Davide Bilottatold MCV.
When you consider it is the only superbike racer this year – as there is no Moto GP title – the fact that it is the best SBK ever developed and the official game of the World Super Bike Championships, it really is a must stock title.”
Generations will be the headline sponsor of Motors TV's prime-time show Bike World throughout May.
The programme reaches 12m homes in the UK and 21m worldwide.
Banner ads will go live on bikechannel.com, while a PR campaign will target games publications and specialist motorcycle titles.
SBK Generations willhit UK shelves next month on Xbox 360, PS3 and PC via PQube.