Sony's UK arm bolstered its team with three new hires.
Lauren Bradley, former senior product manager for Namco Bandai, takes up the same position at SCE UK after nearly four years at the third party publisher.
Sony has also hired Ben Pestell as trade marketing manager. Pestell previously handled trade marketing and in-store execution at LG Electronics. He has worked for EUK and Nintendo.
Finally, Rosie Ghezelbash takes up the role of trade marketing executive. She joins from the UK Department of Trade and Investment, where she assisted with the branding of the London 2012 Olympic and Paralympic Games.
Marketing manager Mark Bowles said: Lauren's experience and knowledge of the games market in the UK and will prove a great addition to the team.”
Trade marketing boss Rose Buahin added: I am delighted to welcome Ben and Rosie. Their fresh approach and combined experience will support our vision.”