Despite reports to the contrary this morning, the famous Sony Computer Entertainment brand is not going to die.
Kotaku reported this morning that as from April 1st the SCE brand would be no more, with Sony preparing to scrap the moniker in favour of a new arm of the company called SNEP – or Sony Networked Entertainment Platform – which would house a number of operations including PlayStation, Bravia and Vaio.
This was thrown into doubt, however, when Dow Jones claimed that the SCE brand was to survive as a spin-off of the new SCEP business.
An SCE UK spokesperson has now confirmed to MCV that Sony's plans apply only to Japan, and that the SCE brand is to remain intact.
This is a rather complicated manoeuvre involving the legal entity SCEI in Japan. It has no effect on any regional HQ. SCEA, SCEE etc are totally unaffected.”