This weekend will see the launch of one of Sony Computer Entertainment America's largest ever advertising campaigns as it looks to promote the upcoming revised 40GB PS3 model in the territory, Gamesindustry reports.
The company's growing PlayStation Network is to take a front role in the media push, as well as the hi-def Blu-Ray drive and, obviously, the reduced price tag.
"The games are here, the price point is now $399 and we wanted to make the news loud and clear," SCEA's VP of marketing Peter Dille stated.
"Beyond the brilliant hi-def games that the PS3 delivers, you'll also see a big focus behind the PS3's Blu-Ray movie capability and, for the first time, you'll see a major focus behind the PlayStation Network and the exclusive gaming content available on the PlayStation Store, as well as break through services like Home.”
As well as touting its first party line-up of titles that includes Heavenly Sword, Ratchet & Clank and Gran Turismo 5 Prologue, Sony will also be pushing upcoming third party titles such as Ubisoft pair Haze and Assassin's Creed, as well as EA's Burnout Paradise and Konami's recently delayed Metal Gear Solid 4.