The Games Media Awards return on October 15th, naming the best of the best in UK games media.
Sega has signed up as sponsor for the Rising Star award, which acknowledges the hard efforts of newer games writers in the last 36 months.
Over 250 people are expected to attend the GMAs this year, 150+ of them will hail from mainstream publications, national press, specialist magazines and websites, plus video and beyond.
Many of these guys and girls graft for free for many years, producing their own sites/shows in their own time,” said Sega's head of international PR Stefan McGarry. There's something special about an industry that recognises and rewards this passion, and in doing so attracts some deeply lovely people, time-and-time again.
I look forward to raising a glass to whoever the winner may be. The wonderful thing is that everyone else, will, too.”
Rising Star is one of 10 awards handed out at the ceremony, which takes place at the Bloomsbury Ballroom in central London.
As part of an improved and updated awards roster, this year there nods for specialised work in news, features and games critiques, plus work on radio and video, and overall team prizes for online and print outlets.
There are two special awards: Gamers' Choice is voted for consumers while Journalists' Journalist is voted for on the night by the attendant media.
Judging for each award is currently underway, with the shortlists of finalists announced later this week.
Trade tickets for the GMAs are on sale now - contact Conor.Tallon@intentmedia.co.uk or call him on 01992 535 646.
Sega joins other award partner Green Man Gaming / Playfire (sponsor of the Gamers' Choice prize), event partner Gamescom plus after party sponsor FIFA 15.
Other sponsorship opportunities are available - contact Alex.Boucher@intentmedia.co.uk for more info or call him on 01992 535646.