Former THQ exec Jon Rooke is moving to Sega's European HQ as its European marketing director.
Rooke takes the new role following a stint at Sega-owned developer Creative Assembly, where he worked as global brand director for survival horror title Alien Isolation.
Rooke is an industry marketing veteran, having spent five years at now-defunct publisher THQ, ending his time with the company as European marketing director.
In the past he has also held marketing roles at both Microsoft and Vivendi.
He replaces Amanda Farr at Sega Europe, who is moving to Xbox UK as itshead of content and services.
Jon has a well-earned reputation within the industry and we're very pleased to welcome him to Sega,” said the publisher's COO and president Jurgen Post.
With the imminent launch of Total War: Attila and a number of exciting titles in development, Jon joins us at a very exciting time for Sega.”
Rooke added: The prospect of joining the publishing team and working across all of Sega's brands is a very enticing one.
I look forward to working with this talented team of professionals to further drive Sega's success across Europe.”