Sega's European marketing director Amanda Farr is moving to Xbox UK.
Farr will be serving as head of Xbox content and services in the UK from March 2nd, and will be reporting to Xbox UK director of marketing Harvey Eagle.
In this role she will be overseeing the management of Microsoft games and Xbox Live, and will be partnering with third-party publishers on co-marketing their games in Xbox consoles.
Farr has worked at Sega since 2009, starting as the UK marketing director before being promoted to European marketing director in 2012. She was also UK marketing director for Atari between 2000 and 2004.
"Iam delighted to be joining Microsoft and the Xbox team at this incredibly exciting time, and to work with Microsoft's partners delivering the best content and experiences to Xbox and our customers,”said Farr.
Harvey Eagle added: It's a fantastic time to welcome Amanda to the team as we prepare to bring an amazing line-up of games and other content to Xbox platforms in 2015. Her wealth of experience in the games industry will be a great asset to the team."