Sega has hired veteran television executive Evan Cholfin to lead its joint venture Stories International in development of the publisher's IP portfolio.
Variety reports Cholfin has been appointed the venture's head of development and production, following a three-year stint as an executive at Break Media.
"With his impeccable taste and experience developing and producing entertainment in nearly every format imaginable, Evan is the unique executive to revitalise and canonise our partners' brands by working with Hollywood to create stories that will last for centuries," Stories International CEO Tomoya Suzuki said in a statement.
Stories International is a joint venture between Sega and ad agency Hakuhodo DY Group that formed in 2011. It has the rights to adapt Sega's IP library into content for film, television and digital platforms.
Cholfin's responsibilities will also include exploring opportunities in Hollywood for Hakuhodo's other clients.