Sega has outlined its marketing campaign for upcoming action-shooter The Club – and both specialist games and men's press are set to be blitzed as part of the promotion.
The publisher will have demos of the title and double-page adverts featured in Official Xbox 360, Official PlayStation and GamesMaster magazines. Advertising will also appear in the multi-format gaming bible Edge.
Meanwhile, Sega will launch a legal fly-posting campaign which will take place in many of the UK's major cities, such as London, Liverpool, Manchester and Sheffield – reaching over six million people.
The highlight of the campaign is a radio promotion with Kiss FM between 6pm and 9pm each night for two weeks, which will reach 2.8 million listeners, and give entrants the chance to win a VIP nightclub experience for them and their friends.
The Club will be released on February 8th for Xbox 360, PS3 and PC.