Sega to take over Trafalgar Square

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Sega is planning to take over Trafalgar Square this October to promote the long-awaited Mario & Sonic at the Olympic Winter Games in time for the Christmas gifting period, MCV understands.

It is believed that the title, due out on October 16th, will benefit from a high-profile showcase during the busy London Games Festival – which kicks off on Saturday, October 24th.

MCV has contacted Sega for comment.