Sega emerged victorious at last night's MCV/Xbox 360 Quiz, fending off competition from Gamespot and GAME.
A mixture of retailers, media, peripheral firms and publishers gathered at London's Sway Bar to battle to be the biggest brains in games, and win some pretty spectacular prizes, including Xbox 360 Elites and copies of Lips I Love The '80s
The round sponsors were AGI Media, D3P, EA, Hubb Accessories, GLS, Sega, Turner Media Innovations and Ubisoft, with each of them offering some cool spot prizes, including wine gift sets, Ben 10 goodie bags, copies of FIFA World Cup 2010, BioShock 2, Sonic and Sega All-Stars Racing, Splinter Cell: Conviction and 50 John Lewis vouchers.
Meanwhile, attendees could then go hands on with Lips, as well as a variety of XBLA titles including Perfect Dark.
The final standings were:
Turner Media Innovations