ShopTo hires SEO firm to double revenue

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UK indie has hired SEO fire in a bid to double its online revenue.

The specialist search and social marketing firm is run by retail veteran Gian Luzio.

This year is key to's growth as both Microsoft and Sony look to announce the next generation of games consoles,”?said ShopTo CEO Igor Cipolletta. SEOfire's remit will be to ensure we stay ahead of our competitors attracting the new customers that these consoles will bring.”

SEOfire MD Gian Luzio added: We are delighted to be working with Igor and the team. is a fantastic games retailer.”