Ginx TV has unveiled its new direction this morning, following a new partnership with Sky and ITV.
From June 23rd, the video games channel will become Ginx eSports TV, the first 24-hour eSports channel in the UK.
It will launch on channel 470 in Sky's Sports section and will feature, amongst other tournaments, coverage of Turner's ELeague tournament, Face It's eSports Championship Series, and Valve's The International Dota 2.
Ginx CEO Michiel Bakker said: Ginx eSports TV aims to add significant mainstream TV exposure to the fast growing eSports ecosystem. Complementing online streaming, with an entertainment-led approach, the launch on Sky and the rebrand across all our 37 million households allows us to help new audiences discover eSports and hopefully gives core fans a fresh perspective.
I am also delighted about the prospect of Sky and ITV joining our shareholder roster, it goes without saying that the combined media footprint and expertise of both presents a significant opportunity for us to make a bigger impact, faster.”