Sony's unique stereoscopic 3D headset will be available in the UK from December 8th, MCV understands.
The unusual head-mounted viewing display is set to launch in Japan on November 11th, but Sony is already promoting the device in the West.
The firm's UK retail arm, Sony Centre, has priced the HMZ-T1 model at 799.99.
And PlayStation games have been placed at the centre of Sony's new marketing strategy for the peripheral, with titles such as Uncharted 3 featuring in promotional art.
You can read more over on Develop.