Sony dismisses Vita launch fears

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PlayStation says it is impossible and dangerous to judge PS Vita's UK launch on its ‘slow' start in Japan.

Despite selling some 325,000 units in its first weekend, Vita fell behind PSP and 3DS in Japan during its second and third week, which sparked a string of negative reports in the mainstream press.

But PlayStation's European boss Jim Ryan is unfazed. One of the things we have learnt over a long period of time, is that whether it is PS1, PS2, PSP or PS3, it is dangerous to the point of impossible to take any experience from the Japanese market and try and extrapolate it, and propose upon what will happen in Europe or North America.

"Not withstanding the fact that it is just way too early to make any conclusions. The markets are now just so different, I actually think they are diverging to a greater extent than they were different in the past – if that's even possible.

"It is impossible to draw any meaningful conclusions of the Japanese launch in the context of what will happen in Europe. We are more focused on our stakeholder reaction, whether that is specialist press or the reaction from retail. The key task of allocating the supply that we have to the considerable demand, and just ensuring everything is in place for February 22nd."

Read more in MCV's exclusive Jim Ryan interview in this week's MCV magazine, or check back to MCVuk.com tomorrow.

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