It's clear to anyone attending tonight's event that this year's Sony press conference was a crowd-pleaser.
The audience erupted with approval as the platform holder shrewdly positioned itself as a welcoming alternative to all the confusion and negativity surrounding rival Microsoft and its new console.
PlayStation 4 will be cheaper - almost 100 cheaper. PlayStation 4 will not stop you from trading in games, or demand that you connect to the internet every day.
Sony boss Jack Tretton could have just come out on the stage, said his piece about embracing pre-owned then walked off, considering it a job well done.
Instead, Sony still managed to pack two hours with a good mix of announcements: surprise reveals, exclusives (both in games and in content), some new details on titles we already knew about and some promising additions to its already competitive service.
Here's a round-up of all the news from tonight's conference: