During an interview with CNBC, CEO Andrew House said Sony would probably struggle to meet customers' demands for PlayStation VR.
"We have growing confidence that we'll be supply constrained with this product, but we'll do our very best to meet demand," he told CNBC.com. "Virtual reality is a medium that's in its infancy. With such a nascent, very new form of storytelling, it's difficult to predict what user uptake is going to be."
Considering the fact that the headset sold out on Amazon in just a few minutes, shortage is a fair expectation.
House added: "We're obviously very excited about the overall future potential for virtual reality and we think it's the right opportunity to start to build a market.
"But we need to keep reminding ourselves that you're requiring a very different user engagement than we have seen previously. The experiences we are delivering are truly transformative for gaming and that will inspire a certain audience. How large that audience is remains to be seen."
Sony confirmed yesterday that PlayStation VR will launch on October 13th in the UK.