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Sony fails to renew Bloodborne trademark ahead of release - MCV

Sony fails to renew Bloodborne trademark ahead of release

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Sony appears to have accidentally abandoned its second major trademark in as many months.

Last month, Sony failed to renew its US-registered trademark on The Last Guardian. An error that forced the company to confirm the long-awaited game was still in fact in development.

Now, it looks as if Sony has gone and done the same thing with Bloodborne – one day ahead of its launch, as it turns out. Sony's trademark was granted August 19th, 2014, and was listed as abandoned yesterday ahead of today's release of the PS4-exclusive in North America.

The blunder won't affect Bloodborne's launch or sales at all, and Sony will more than likely revive the trademark – as they did with The Last Guardian earlier this month.

Bloodborne arrives March 25th in mainland Europe and Australia, March 26th in Japan and March 27th in the UK.

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