Sony is celebrating SingStar's fifth anniversary by giving fans the opportunity to sing at Glastonbury this summer.
The format-holder has teamed up with clubland brand Guilty Pleasures to run a series of Road to Glastonbury events across the UK. Events have already taken place in London and Manchester, with a final two to take place in Brighton this weekend and another in London the following week.
Punters are invited to record themselves at the events singing their favourite ‘guilty pleasure' songs – or upload them from home via the official SingStar site.
Selected winners will get PlayStation prizes and the chance to sing on stage at Glastonbury in June as part of a special VIP trip.
The promotion is also tied to the recent release of SingStar Pop Edition for PS3.
The competition is the latest in Sony's successful attempt to court wide audiences during the franchise's five years on the market.
SingStar is equally important to the male and female markets, and we'd like to think it's a title that's entertaining for, and loved by, all generations and genders,” commented Corrie Fenner, junior product manager of SingStar at SCE UK.
As the franchise evolves, we will look for new ways to help ensure that SingStar appeals to everyone, and by doing so, acts as a gateway which helps bring in gamers from across the spectrum.”