E3 may be over but Sony will do all it can to ride on the wave of goodwill that it generated in LA for as long as possible.
Speaking to Yahoo, SCE chief exec Andrew House and made further statements about the company's appreciation of the public backlash to Microsoft's Xbox One DRM.
Smelling blood, he even moved to dismiss the idea that this is all simply going to fade away.
You could argue that it's a storm in a teacup – a very vocal minority of passionate gamers,” House stated. This huge outpouring of feeling around the concept of ownership of content. But I have to say I don't see it that way.
I think we saw a lightning rod for feeling that has been bubbling up – that doesn't just apply to games, but to entertainment overall. I think there's an increasing nervousness about what ownership of content means, in the absence of physical goods. When that nervousness was starting to migrate into control over physical goods that consumers have purchased, that was a bridge too far.
I want to be very clear about where we have been on this issue. I think there's a danger that we could be seen to have reacted and capitalised on a situation. When we first announced PS4 in February, people were saying, ‘Oh, Sony's being coy' – almost with some implicit suspicion. It struck us as very odd.
We had no intention of changing our position – it hasn't changed from what it's been for the last fifteen years. We believe that if you buy it, you own it, you're able to do with it what you want.”