Sony has launched a multi-million pound TV advertising campaign to ensure Wonderbook: Book of Spells is firmly in the minds of consumers ahead of its arrival tomorrow.
The advert will air on Sunday 18th November during Surprise Surprise, on Monday 19th during I'm a Celebrity: Get Me Out of Here and on Friday 23rd November in a break during Loose Women.
The campaign is already in mid-flow; having begun last Friday during This Morning and continued over last weekend in during You've Been Framed and The X Factor.
Wonderbook is Sony's latest attempt at broadening into a wider market and it's faith in the project can been seen with the move to get Harry Potter scribe JK Rowling on board to write exclusive content for the game.
The game demonstrates the latest evolution in the PlayStation Eye technology and will land on shelves tomorrow (Friday November 16th).
The exact timings of the ads can be found in this week's issue of MCV magazine.