Sony not dropping Vita price; targets 10 million sales in 2012

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Sony has no immediate plans for a PlayStation Vita price drop, worldwide studios president Shuhei Yoshida said at E3.

The handheld is currently priced at Rs 19,990 and Rs 24,990 for the Wi-Fi and Wi-Fi+3G versions respectively.

When Eurogamer asked Yoshida if it was too soon for a Vita price drop, he replied, Oh, absolutely”, adding, "From the value for money standpoint, we think we have a good price for what the system is.”

"Of course, people who are looking to buy are also talking about the price of PS Vita, especially when they have to buy a memory card as well. That's something we have to spend time to cost reduce and address in the future," he said.

Yoshida added that Sony's priority is to achieve the potential through more games and services”. However, very little of Sony's E3 press briefing was dedicated to the Vita, with games such as Soul Sacrifice, Sound Shapes and LittleBigPlanet only getting exposure via online videos. Sony also released a Vita sizzle video along with one that showcased the device's augmented reality features.

Meanwhile, SCE president Andrew House revealed that Sony was estimating sales of 10 million for the Vita in the current financial year. Sony had earlier set a 16 million target for the Vita and PSP combined.

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