Sony opens PlayStation Vita department in John Lewis

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A PlayStation Vita showcase has opened in the Oxford Street branch of John Lewis.

The pop-up booth can be found in the technology section on the department store's fifth floor and gives shoppers the chance to sample PS Vita and PS3.

Vita is a gaming revolution for consumers and retailers alike and we are thrilled to be working alongside John Lewis,” said SCE UK's key account manager Beverly Dela Cruz.

John Lewis' audio, imaging and gaming buyer Robert Hennessy added: We are still on a journey – the development at Oxford Street is reflective of a new approach.”