Sony: PS3 game replication in India possible by March - MCV

Sony: PS3 game replication in India possible by March

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You could see locally manufactured, and perhaps lower priced, PS3 games on store shelves across India as early as March, Sony has said.

We've been talking about local replication for a while. Technically and legally, everything is through and in place, but it took us a lot of time. We're still trying to get it up and running by March, and if it does spill over, it won't be by too much,” Sony Computer Entertainment India country manager Atindriya Bose told MCV.

The prices of console games have steadily gone up over the last year or so in India, but local replication of PS3 games could bring some respite by reducing the impact of foreign exchange rates.

Microsoft and Sony have recently increased the prices of the Xbox 360 and PS3 consoles respectively, and console games, which earlier retailed for Rs 2499, are mostly now priced Rs 2,999. There are fears that the prices could rise even further.

The foreign exchange is always an issue, and the excise duty is now based on the MRP, which has also increased total import tax by 2-3 percent,” Bose said.

While Sony does plan to locally manufacture third-party PS3 games as well, as it did with the PS2, the first phase will only include first-party games.

We'll be starting off with first-party titles, which will be both new releases and back catalogue, and once we get all the approvals, we can start releasing locally replicated PS3 games immediately,” he said.

Asked if local replication would result in an immediate drop in game prices, Bose said, We have to evaluate what part is still impacted by foreign exchange and what part is cancelled out by local replication. But our goal is to move back towards our targetted price points.”

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