UK rap star Tinie Tempah is the focus of Sony's latest bit of PS4 marketing.
The 24-year old hip hopper appears in a new interactive documentary” in which viewers can use their smartphone to access competitions and PS4-related content.
The video features a track from Mr. Tempah's new album Demonstration.
PS4 has also been named as the sponsor of Tinie's Demonstration UK tour which kicks off on December 2nd.
The film is an intimate look into my work and what I do to relax. There's always loads going on, especially when I'm recording or on tour,” Tinie himself stated. I'm a huge PlayStation fan. I've grown up with PlayStation consoles, and I can't wait to be part of the PS4 launch.”
SCE UK MD Murray Pannell added: We're thrilled to be working with Tinie for our PlayStation 4 launch, and on his Demonstration' tour. Tinie is the perfect partner for us – he's passionate about gaming and a huge success story – we're looking forward to defining the next generation of gaming with him on board.”
You can check it all out here.