SCE has commissioned publisher Future Plus to produce a high end brochure for the PS3, as the format holder ramps up its marketing for the Christmas buying period.
250,000 copies of the 60-page perfect bound brochure will be distributed at retailers and transport across the UK. It will be divided into four chapters, concentrating on the consoles HD technology, its online capabilities, and the forthcoming game and movie releases.
Future Plus got the objective of communicating the broad functionality of Playstation 3 in a digestible form from day one. Their solution meets the objective whilst retaining a sense of attitude and personality which is so important to play station. Deepening consumer's understanding of the PS3 is important for us this Christmas and the brochure will play a key role in achieving this.”