"While others have shifted their message and changed their story, we were consistent."
Those are the words of Sony Computer Entertainment boss Andrew House during tonight's Gamescom press conference – an obvious reference to Microsoft's string of U-turns.
The Xbox One manufacturer has in recent weeks altered its stance on indie games, self-publishing, mandatory Kinect use and whether or not a headset will come with the console – not forgetting the next-gen device's original digital-centric vision.
But Sony emphasised that the PlayStation 4 offering has remained the same throughout.
House said: While others has shifted their message and changed their story, we were consistent in maintaining a message that is fair and in tune with consumer desires.
"We stove to deliver a platform that delivers both power and great value. And the response we've receive has been nothing short of incredible.”
Sony announced tonight that PlayStation 4 will arrive in Europe on November 29th.