South Peak is sponsoring the TNA Maximum Impact Tour to promote its upcoming handheld wrestler, TNA Impact: Cross The Line.
The PSP and DS game will be promoted via leafleting at the wrestling show currently touring the United Kingdom.
The publisher has also arranged competitions with local press close to the venues and national press, including The Sun Online and the Daily Record.
This marketing campaign will be supported by targeted online ads and site takeovers on leading wrestling and gaming portals, YouTube and the Google Video Network.
Additional advertising and advertorials are also planned to appear across a wide range of wrestling and men's lifestyle magazines.
South Peak's European PR manager Rob Burman said: We're extremely excited to let TNA, wrestling and general fighting fans get to grips with this fantastic portable grappler.”
TNA Impact: Cross The Line is due for release on February 19th.