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2K is running a special war movie marathon at a Leicester Square cinema in support of its upcoming shooter, Spec Ops: The Line.
The firm has teamed up with Digital Spy to let users vote for their favourite war films (from Saving Private Ryan to Apocalypse Now). The top four movies will be screened at Prince Charles Theatre for free. Even the popcorn is free.
The event runs from 11am to 11pm on Wednesday, May 30th.
Spec Ops trailers will be shown throughout the day, with branding in and around the venue.
Spec Ops: The Line arrives on Xbox 360, PS3 and PC on June 29th.
