Koch Media will handle the sales and distribution of Square Enix's retail games in the UK, the firm has announced.
The partnership follows a similar set-up between the two companies across Europe. Square Enix returns the favour for Deep Silver - Koch Media's publishing arm - in the US.
Square Enix will continue to handle PR and marketing for its products in the UK. Upcoming Square titles include Final Fantasy XIV, Just Cause 3 (pictured) and Deus Ex: Mankind Divided.
We've enjoyed a hugely successful relationship with Koch Media throughout the EU for some time now; expanding this mutually beneficial relationship to include UK sales is the next natural step and one that we
at Square Enix are delighted to take,” said Square Enix's general manager for UK and Export Justin Gaffney.
Koch Media's Northern Europe MD Craig McNicol added: Square Enix has some of the most recognisable game franchises in the world, and we are delighted to be representing them in the United Kingdom. The teams at Square Enix and Koch Media are already collaborating at a deep level to ensure the transition for retail is professionally managed.”