As part of Square Enix's continued focus on titles and content suited to Western markets, the company has announced a brand new publishing label under which it will market such titles in Japan.
Called ‘Square Enix Extreme Edges', the branding will be used on titles such as Kane & Lynch 2: Dog Days which, historically, are a tough sell on the Japanese High Street.
The label will be used for releases carrying a CERO D (17+) and CERO Z (18+) rating, though as Joystiq points out, Square Enix to date has never published a CERO Z title.
Square Enix already has history of success with such titles in Japan, having last year published Activision's Call of Duty: Modern Warfare 2 in the territory. They're not the only ones, either – Capcom has previously released Rockstar's Grand Theft Auto IV in the country.