Blizzard's Korean arm has announced it will be working with Korean Air to promote StarCraft II: Wings of Liberty.
As part of this deal, artwork of in-game protagonist Jim Raynor will be wrapped on two of Korean Air's planes.
The two aircraft will fly domestic routes in Korea, as well a international routes to the US and Europe, for six months starting today.
Additionally, four Korean Air limousine buses wrapped with StarCraft II character images will be in service during this time.
We're pleased to be partnering with Korean Air, Korea's leading airline, on this campaign,” said Blizzard's COO Paul Sams.
As we approach the global launch of StarCraft II: Wings of Liberty, this promotion represents a unique, large-scale opportunity to introduce the characters and style of the StarCraft universe to gamers throughout the world.”
Korean Air's executive VP Yong-won Suh added: eSports is an established part of youth culture all around the world.
We look forward to positioning ourselves as a global airline that appeals to the younger generation by operating airplanes wrapped with StarCraft II images and celebrating the launch of StarCraft II: Wings of Liberty.”
StarCraft II will be released worldwide on July 27th.