Live-streaming platform DingIt.tv has secured $1.5m in seed funding.
This has been raised by London-based investment firm Black Green Capital.
DingIt launched in beta last October. The platform says it will be using this new wave of investment to get more broadcasters and advertisers on board.
In addition, Black Green Capital CEO David Rowe will take on the role of chairman for the streaming service.
DingIt has positioned itself as a rival to streaming behemoth Twitch, and claims to already have high video quality than the company.
Earlier this year, DingIt announced it would be doing weekly tournaments from the end of February for Counter-Strike: Global Offensive, Dota 2, Hearthstone, StarCraft 2 and Heroes of the Storm.
"The bottom line is that end users get true HD quality onto all of their devices, live events are not disrupted by adverts and engagement is significantly enhanced meaning better end results for the broadcaster and advertiser. This is a significant step up to what is available today, and is entirely based on proprietary technology meaning we have a significant edge in the market. As end user bandwidth improves we will be able to seamlessly upgrade the users to UHD giving inbuilt future-proofing for broadcasters" saidMarkHain, CEO and founder.??
"Black Green Capital share our vision of the future of DingIt's disruptive broadcast streaming technology and unique online ad model, and are bringing both the financial backing as well as their own entrepreneurial skill set that will help drive our success. I am therefore delighted to welcome Black Green Capital's CEO David Rowe to join us as Chair. David has an exceptional track record in growing technology companies and will play a key role in helping to guide DingIt as it continues its global rollout."??
Rowe added: "Dingit.tv is a very exciting company with a highly disruptive technology platform which adds value to the customer experience and enables broadcasters and advertisers to enhance their commercial returns. eSports is breaking all records in terms of growth and viewing numbers and we are delighted to be participating in what we believe will be the premier go-to platform for delivering real-time, live eSport events."