Assassin's Creed publisher Ubisoft has picked Stripe Communications as its retained consumer and corporate PR agency in the UK.
Stripe will be working with Ubisoft's in-house team on upcoming launches such as Ghost Recon: Wildlands, Watch Dogs 2 and South Park: The Fractured But Whole. The firm has been working with Ubisoft since June.
In addition to Ubisoft, Striple also represents brands including Magners Cider, betting firm Paddy Power, John Lewis, Irn Bru, RBS and Pizza Express.
Stripe has demonstrated a quality of creative thinking that will deliver real impact to our national campaigns this year,” Ubisoft marketing director Mark Slaughter said. The team showed strength in that they could not only deliver great product campaigns but also help us realise our ambition to be recognised as one of the world's leading entertainment brands.”
Stripe's CEO Juliet Simpson added: It is a privilege to work with Ubisoft and a marketing team with the vision and ambition to do exciting and ground-breaking work. Clients and prospects are telling us consistently that they are seeing creativity and strategic thinking from Stripe that is setting us apart. This is an exciting time for the business and expect to see big things from Stripe in the year ahead.”