Pre-orders for this year's Skylanders are 60 per cent higher than last year's smash hit, Skylanders Giants.
It follows news from Activision that Skylanders is the most lucrative games series in the US and Europe this year, and the toys are currently the No.1 action figures.
Skylanders: Swap Force launches October 4th.
We anticipate Swap Force will continue to see the kind of success the entire Skylanders brand has enjoyed so far, and given that pre-orders for the new title are already more than 60 per cent higher than the numbers for Giants, we have high hopes,” said UK brand manager for Skylanders Rachael Grant.
Activision says it will be spending more money than ever promoting Skylanders
The publisher kicked off its marketing blitz earlier this summer, with ads around kids movie blockbusters Monsters University and Despicable Me 2.
Activision will ramp up this multimedia campaign ahead of Swap Force launch with a mix of digital, print and outdoor marketing. This activity will continue into the Christmas shopping period.