Sweden wants to introduce gender equality game label - MCV

Sweden wants to introduce gender equality game label

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Games that actively promote gender equality could be specifically labelled, if new plans from a Swedish trade body are pushed through.

Gamasutra reports that Dataspelsbranschen has been awarded KR272,000 (24k) by the country's government to explore ways in which games that promote gender equality can be positively rewarded.

"I do not know of any other project in the world asking this question and of course we want Sweden to be a beacon in this area,” Dataspelsbranschen manager Anton Albiin said

"Of course games can be about fantasy but they can be so much more than this. They can also be a form of cultural expression – reflecting society or the society we are hoping for. Games can help us to create more diverse workplaces and can even change the way we think about things."

Games that meet the criteria would be able to display a label of some sort and use the certification on their promotional material.

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