Creative agency Target Media has created six new positions to cope with fresh demand from clients.
These new recruits will develop and manage the firm's games, films, kids and digital portfolio.
Digital account executive David Salman will be responsible for video game clients such as Bethesda and Codemasters.
New television account executive for games and kids Reena Langotra will look after Mind Candy, Namco Bandai and Konami. Richard Dennis Jones joins as trading director.
Finally, three newcomers will handle the firm's various accounts: digital account manager Marc Bayliss, film account manager Tom Parry and kids account manager Ed Rowlands.
Target Media Group's CEO Louise Gaynor said: We had a very successful start to 2011 and while we are currently expanding our portfolio, we need to make sure that our current clients are being well cared for.”