Tencent Nears Deal With Chinese Game Video Streaming Platform Douyu TV

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HONG KONG—Tencent HoldingsLtd.is in talks to invest in a Chinese game video streaming service, people familiar with the matter said, as the Internet giant tries to beef up its online games business by adding new marketing channels.

The Chinese company, whose main services include games and social networks, is close to completing an investment in Douyu TV, an online platform for live videos of people playing games, the people said. Douyu is similar to Twitch, a popular game video site that was acquired byAmazon.comInc.last year fornearly $1 billion. Douyu is operated by Guangzhou Douyu Internet Technology, a startup backed by venture-capital firm Sequoia Capital China.

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