2K Games is targeting fans of horror movies and sci-fi nuts with its marketing plan for The Darkness II.
TV ads will run on Channel 4, Channel 5 and other satellite stations with sponsorships running on both SyFy and Horror Channel.
The firm tells MCV there will be a ‘large-scale online presence across all major specialist gaming websites', such as IGN, GameSpot and VideoGamer.
A four-week radio promotion will run on rock music station Kerrang Radio, while 12-sheet posters will appear in selected London Underground stations.
Finally, window displays and in-store promotions have been arranged with High Street comic book chain Forbidden Planet.
The marketing campaign for The Darkness II has and will include a major TV investment, a large scale online presence across all major specialist gaming websites and more,” 2K's UK marketing manager Simon Turner told MCV.
The Darkness II hits UK shelves this Friday (February 10th) on 360, PS3 and PC.