Online retail specialist The Hut has bought up the rights to Zavvi's online identity and portal, MCV can reveal.
A new holding page on the Zavvi website yesterday promised that ‘exciting' news was to be revealed at 10am this morning. However, come the hour no announcement was made, but the Zavvi website did reappear – complete with a few new categories such as ‘perfume' and ‘lingerie'.
The Hut confirmed the news to MCV, though added that it could not make further statements ahead of the official announcement later today.
The Hut runs several high-profile games retail sites online including Asda, CHIPS, SendIt and Tesco. It is also a finalist in the Online Retailer category in the upcoming MCV Industry Excellence Awards 2009.