How will the Wii respond to Sony and Microsoft's imminent motion control offensive? There are many answers out there. A price cut is one option, though many analysts believe there is only one real answer – the announcement of the Wii 2.
Nintendo's stance on the subject has been resolute, with constant assurances that while a successor to its machine is getting some though-time at the platform holder's Kyoto HQ, concrete plans have yet to be formulated.
But when the subject again arose in an interview with Forbes, Nintendo's American boss Reggie Fils-Aime this time looked to add clarity to his latest rebuttal.
The way we approach innovation, because we have hardware developers working side by side with software developers, is that when the software developer comes forward with an idea that can't be executed on the current platform, that's when we start thinking seriously about the next system.
We're not there yet, from a Wii perspective.
There are still new experiences that can best be brought to a consumer with a controller, coupled with a piece of hardware, coupled with a compelling piece of software.
For us, technology is not an endpoint. Technology is an enabler for fantastic consumer experiences. So from a hardware standpoint, we are always looking at technology. But in the end, the technology has to enable a new, unique experience.
"So when people talk about high definition for the Wii console, our feedback is that that by itself will not create a brand new experience. Therefore, we're not interested. What we have to push for are groundbreaking new experiences. Technology has to enable it, not to be a means all by itself.”