Sony has at long last launched the PS4 in its homeland of Japan.
The 39,980 (234) machine officially arrives on February 22nd – which, as time buffs out there will realise, is in just a few moments (15:00GMT Feb 19th).
The three-month wait was an unprecedented delays for a PlayStation device in Japan, with Sony taking the decision to face off the competition from Xbox One in Microsoft key Western territories.
And it's a decision that seems to be paying off.
The console arrives with a launch line-up including Yakuza: Ishin, Dynasty Warriors 8: Xtreme Legends, Nobunaga's Ambition: Creation, Strider, Killzone: Shadow Fall, Knack, Resogun, Tomb Raider, Call of Duty: Ghosts, Assassin's Creed IV: Black Flag and NBA 2K14.
Famitsu has some pictures of folk waiting in line earlier today.
The question for Western fans, of course, is whether PSN will suffer any wobbles?
Xbox One is yet to receive a Japanese launch date.