Today's the day that the traditional console model dies and is reborn.
The PS4 Pro is now available in the UK. The 350 device is still a PS4 and is compatible with all PS4 games, but it packs more power than the existing console, leading to performance improvements with games designed to or patched to take advantage.
Of course, consoles have for years been updated through their lifecycle. Redesigns aside, even machines that appear the same on the surface can be sometimes significantly altered beneath it. Taker the Xbox 360, for instance, which in its lifetime saw the addition of an HDMI out port and more than one complete redesign of its once heat-prone innards.
The PS4 Pro is a little different as it's a physically different machine to the its predecessor, and is being marketed as such. The performance differences are stark, too.
And this isn't a one off. Microsoft is doing exactly the same next year with the Xbox Scorpio. The old console cycle of brand new platforms every five or so years is gone and in its place expect something more akin to the iterative upgrades we see in the smartphone market.
The big question for Sony is whether PS4 Pro will have the impact it desires. Having successfully held Xbox One at bay since the pair launched in 2013, in recent months the Xbox One has made its first sustained comeback.
Both Microsoft and Sony have in recent weeks released slim version of their console, but it's the Xbox One S that had sold more strongly. Have buyers been holding off for PS4 Pro? That's certainly what Sony will hope, especially as PlayStation VR supplies have to date fallen short of fulfilling demand.
Support from the development community has been incredible,” Sony said of the new console.”We have a fantastic line up of over 30 games enhanced for PS4 Pro already, including the likes of Uncharted 4: A Thief's End, The Last of Us Remastered, Rise of the Tomb Raider and Titanfall 2 – all of which we hope you will agree look remarkable.
Additionally, a host of brand new games such as Call of Duty: Infinite Warfare also have PS4 Pro support built in so you can enjoy the benefits of PS4 Pro out of the box. And there is more to come. Looking ahead, all first-party titles launching in or after 2017 will support PS4 Pro, while updates to Netflix and YouTube will add support for best-in-class 4K video streaming.
We are really excited for you to experience what PS4 Pro is capable of… welcome to the future of play.”
Here's the launch video: