The UK and London are in need of a large-scale video games event that can grow, says MCM

A new UK games event wants to be ‘the gateway to Europe’ for the global games market.

GamerMania is being organised by the team behind MCM Expo, and is set to take place at London Excel between July 29th and 31st 2016.

The new consumer show does not view itself as a direct rival to Gamescom or EGX, and insists that London and the UK needs a major games expo that has the potential to get bigger.

MCM Comic Con events are hugely successful with a strong and growing gaming presence, we get incredible support from publishers and while we know it is a great fit with our consumers, some of the industry still lean more towards specialist gaming events,” said organiser Bryan Cooney.

We feel we have a lot to offer and focusing on a dedicated gaming event is a natural progression for MCM. The UK, and especially London, needs a large-scale event that can grow and we have a world-class venue with Excel and the space to get bigger.

Gamescom is a truly wonderful event. What GamerMania will offer is access to the UK market and a gateway to Europe with an opportunity to get news heard.”

The firm hopes to attract industry members with early access to the show.

We are looking at opportunities to give the industry exclusive time on the opening day, for industry visitors to interact and visit the show floor, as well as offering an industry business zone for meet-ups,” said Cooney. More will be added as we progress.”