As sales of Assassin's Creed: Brotherhood lead the brand past the 20m sales milestone, Ubisoft wants to maintain the momentum behind the franchise.
DLC packs will increase the excitement around Brotherhood's multiplayer modes as the wait for a follow-up begins.
We will have good surprises for players in the weeks and months to come,” EMEA sales and marketing chief Geoffroy Sardin told MCV.
And next year we will have another big Assassin's Creed game.
Assassin's Creed is our biggest franchise now, and we will invest to keep it big for the next few years – and maybe the next ten years.”