European sales of Assassin's Creed: Brotherhood have led the brand past the 20m milestone – and proved wrong those doubters at retail, says Ubisoft.
Speaking last week as MCVuk.com revealed the game hit 1m copies sold across Europe, EMEA sales and marketing chief Geoffroy Sardin said the success silenced those who thought the third game wasn't a true sequel to last year's ACII.
At first retailers were unsure – they didn't realise it was a full sequel, not just ‘AC2.5',” he said.
But slowly through PR and discussions with them we have proven this is a new Assassin's Creed and a completely sequel, not just an add-on. The sales bear that out now, and retailers tell us they are very confident in it.”
Brotherhood sold over 1m copies across Europe in less than a week, making it the publisher's fastest-selling game ever in the territory, and its biggest franchise overall.