The publisher has made some changes to its UK PR and marketing team.
Alex Friend joins from Warner Bros as senior brand manager, where he will be handling the Assassin's Creed series.
Friend has worked in the games industry since 2004 when he joined Sega Europe as community manager. He then moved to Warner Bros in 2007 as junior product manager before being promoted to international product manager in 2010.
Ubisoft's other hire is Holly Cooper, formerly of the publisher's field sales team. She joins the PR team as PR executive.
Prior to her time at Ubisoft, she worked at marketing firm Amplify as a PlayStation brand ambassador. In her new role, Cooper will be working alongside senior PR manager Stefan McGarry on a variety of brands including Rainbow Six, Might and Magic, and The Division.
Meanwhile David Burroughs has been promoted from junior PR executive to PR executive. Burroughs joined Ubisoft in 2013, having previously worked at Trion Worlds and Testology.
This follows the changes made earlier in the year to Ubisoft's UK PR team that saw Sega's Stefan McGarry and Premier PR's Tom Goldberger joining as senior PR managers.
Ubisoft's new hires (belowleft to right): Alex Friend, Holly Cooper and David Burroughs: