Ubisoft vet Rumley launches new PR agency

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Games industry PR veteran Lidia Rumley has launched her own agency: Light Switch PR.

Best known for leading Ubisoft's comms team for almost 11 years, Rumley has also held senior PR roles at EA, Interplay and Eidos.

I've been lucky enough to spend almost two decades looking after the PR for some of the biggest and best publishers in the industry,” Rumley told MCV. But good PR shouldn't only be an entitlement for firms with big names and big budgets. My focus is to offer businesses like these targeted and cost-effective PR support.”

Light Switch has already signed its first clients, including RailSimulator.com.

RailSimulator's Jon Rissik said: Lidia has taken the time to really understand our brand and communications needs. I am very much looking forward to watching her new venture grow.”