Publisher Ubisoft has said that it has joined the Open Gaming Alliance (OGA) to build some bridges with the PC gaming community.
PC gamers are important to Ubisoft, and we're committed to better understanding and addressing their needs and to continually improving our relationship with them,” Ubisoft's consumer and marketing knowledge director Sandrine Caloiaro said.
By joining the OGA, we're able to glean gamer insights from their research, learn from best practices in our industry and contribute to the group's upcoming initiatives.”
It's fair to say that Ubisoft's relationship with PC gamers has been pretty rocky of late.
Despite finally ridding its titles of unpopular always-on DRM after a string of problems back in 2012 and vowing (again) in early 2013 that it wanted to improve its relationship with PC folk, a number of blunders in the following years have undermined the sentiment.
Later that year an Assassin's Creed producer said that developers didn't need to bother optimising PC ports as consumers who are concerned about performance could simply buy better hardware. Despite distancing itself from the claims, later releases such as Watch Dogs and Assassin's Creed Unity were dogged with severe performance issues on PC.
More recently the company delayed the PC version of AC: Syndicate and was forced to refund some Might and Magic Heroes VII buyers after some misleading marketing led them to believe that the game's Collectors Edition SKU contained a physical copy of the game.