Fable III is the new UK No.1, having debuted in top position in its first week of release in the UKIE GfK Chart-Track All Formats Top 40.
It betters the week one sales performance of its predecessor Fable II by just 6,000 copies, becoming the 13th biggest UK Xbox 360 launch ever and the fourth biggest Xbox 360 launch of the year. It's Microsoft's third No.1 of 2010 following the success of Halo: Reach and Crackdown 2.
In 2009 the platform holder managed just one No.1 – Halo 3: ODST.
Also debuting in the Top Ten this week is LucasArts' Star Wars: The Force Unleashed II, which claims fifth place. There is also a re-entry for The Sims 3, which sees sales skyrocket following the release of the game on consoles. Some discounting for PES 2011 also sees Konami's title creep back into the top quarter of the charts.
New entries elsewhere in the Top 40 include The Sims 3: Late Night in 15th and Koch's The X Factor in 37th.
EA's high-profile music title Rock Band 3 manages just 26th in its first week of release. It's not the only struggling music game, wither, with Activision's DJ Hero 2 slipping from 25th to 39th on its second week of release.
Elsewhere in the listings Capcom's Dead Rising 2 falls out of the Top Ten to 22nd, Sega's Vanquish slips from 16th to 28th and Namco Bandai's Enslaved drops three places to 34th despite an increase in sales.
Here's the UKIE GfK Chart-Track All Formats Top Ten (for the week ending October 30th):
1. Fable III (Microsoft)
2. FIFA 11 (EA)
3. Fallout: New Vegas (Bethesda)
4. Just Dance 2 (Ubisoft)
5. Star Wars: The Force Unleashed II (LucasArts)
6. Medal of Honor (EA)
7. WWE Smackdown vs Raw 2011 (THQ)
8. Professor Layton and the Lost Future (Nintendo)
9. The Sims 3 (EA)
10. PES 2011 (Konami)